Like most, I don’t use books as a source of reference anymore. Anything you can find in a book can be found (and elaborated on) online. However, I was drawn to this book in my first few months of blogging. The text is large, the pages are well-presented with diagrams and colour (admittedly, sometimes too much colour). The information is well summarised and both easy – and fun – to follow along with. That combination makes for a great read.
Would you rather use the Internet, or a book, to learn more about the world of online business? Let’s talk in the comments!
This book is a guide to using social media and blogging in order to impact your sales and brand awareness. This will help you to build credibility and impact for your business.
“You have an eye for design and beauty and you are passionate about your craft – the perfect ingredients for creating a successful content marketing strategy.”
From online marketing, identifying who you want to connect with, where to connect with them, and SO much more. It also discusses the social media accounts: Facebook, Pinterest, YouTube, Twitter, Google+, YouTube, Instagram, and LinkedIn.
Overall, this is a great book. It’s compiled all the information you need to become an influential voice. While it’s AMAZING to have access to the Internet and everything it can teach us, sometimes that becomes too overwhelming. Books are designed to walk you through a specific process. To keep your focus on 1 topic at a time. So, for once, don’t hesitate to pick up a Pinterest-like-book, instead of the Pinterest app.
FACT. Although this book is marketed to ‘crafters’, everything in it is completely applicable to anyone growing a small business, freelance company, or growing their blogs.
Author • Hilary Pullen
Type • Paperback
Price • $18.88 / $16.99 (used)