15 • Steps To Turn A Blank Page Into A Blog Post

15 • Steps To Turn A Blank Page Into A Blog Post

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Whether you’re using Blogger, WordPress, HostGator, Wixx, or another blogging platform, the process of preparing a post will be the same. The difference being some of the actual functions.

The screen options shown in THIS post are from WordPress, but regardless of the Hosting Site that you’re using – you can definitely put these tips to great use and in turn, create a good piece. Go step-by-step to ensure you don’t miss any steps!

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15 • Steps To Turn A Blank Page Into A Blog Post

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Every Good Post Should Be:

  • Visually appealing – include crisp and clear images
  • Easy to read – use paragraphs, headlines, BOLD, and italic
  • Traffic generating – link to posts in your blog archives
  • Easily searchable – maintain good SEO and promote

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1. Do Research

This step doesn’t have to have anything thing to do with Google, the SwagBucks Search Engine (which earns you credits), or any literal research – but you HAVE TO have an idea of the piece that you want to write. There’s no point in starting a blog post without having at least a vision of the piece that you want in the end.

Answer these 4 questions

  • What is this post going to be about?
  • Would I read this post? Why?
  • Why would others want to read it?
  • Is this promotional, educational or personal?

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2. Write A Draft

Start Brainstorming!

Open a blank blog post or Word Document and start typing your random thoughts. NO ORGANIZATION IS REQUIRED. This is your place to think, ramble, and create a mess of words that you can later turn into art.

  • Be honest and authentic when writing your blog posts
  • Start your piece with a personal story or compelling introduction
  • If you’re not good at HTML, using the ‘Visual’ tab will give you a much easier platform to organize your post ( i.e. add images and text )

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3. Add Headers and Sub-Headers

Headers and Sub-Headers are a crucial part of your post. It will help you organize your thoughts AND give a “quicker”, more appealing read for your audience – as the eye is drawn to posts that are broken up.

  • WordPress offers Headers ranging from H1 to H6.
  • Use H1 for your main header
  • Use H2 or H3 for your sub-headers

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4. Write A Good Copy

It’s time to turn your jumbled thoughts and scribbled notes into a good copy. Go section-by-section or header-by-header and write your best piece.

  • DON’T RUSH! You don’t have to write it all in one go
  • The ideal length of a blog post is 1,500 – 1,700 words
  • Emphasis words with Bold, Italic, Underline or UPPERCASE
  • Divide your piece with Charts, Graphics, “Quotes”, Links, etc.
  • People hate ( and often refuse ) to read posts with only long, paragraphs of text

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5. Add Appropriate Images

We live in a visual world, so if you’re sharing information – you MUST find a fun and creative way to present it. Use appropriate diagrams, make your own graphics ( a popular way to do this is PicMonkey ), add embedded posts from your social media accounts, or take and add your own images.

  • Using multiple images throughout your post will help with SEO searchability and of course, it will make your post more visually appealing
  • Images should be relevant, good quality, and include credit to the source
  • Ideal images should not include a watermark or logo; but if you do – make sure it matches, is discreet, and doesn’t take away from the overall look of your blog

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6. Add Appropriate Links

IT’S SIMPLE!

Keep your readers on your blog ( and easily expand on topics ) by incorporating links to other posts and pages – or even your social media accounts.

TO DO THIS:
Highlight the text you want to attach a link to
➔ Click “insert / edit” on your Toolbar
➔ Insert your URL or click “Link to existing content”
➔ Check “Open link in new tab”

  • If you’ve referenced another website or blog, ensure that all links are embedded into the text instead of pasting the full URL. It will look much more appealing.

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7. Write A Catchy Title

Everyone judges a book by its cover – and your post is no different. Your title HAS to be catchy. It needs to draw your readers in and convince your social media followers to click through your link.

Use one of these effective elements

  • Be Helpful – Tips, Hacks, Ways To…, etc.
  • Numbers – 10 Tricks To …
  • Adjectives – Useful, Free, Highly Recommend, Crucial, etc.
  • Keywords – Gain organic traffic through Search Engines by using Keywords
  • Trigger Words – Who, Where, Why & How

Create a catchy title

  • Keep your title LESS THAN 60 characters (15 words). That’s the cut-off for many search engines
  • Add a Meta title to increase your success on social media
  • Readers tend to absorb the first 3 words and the last 3 words of a headline

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8. Choose A Featured Image

A ‘Featured Image’ is the first thing your audience will see – so make it clear and interesting! A lot of readers like simple and consistent headers but the look and design is 100% up to you. You can create custom, Featured Images, on PicMonkey.

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9. Include A Call-To-Action

Direct the conversation to your comments, or ask your readers to do something by including a relevant question. This is a ‘call-to-action’ and gives you the ability to set the stage for comments to come. Include AT LEAST 1 call-to-action in your post.

  • Remember not to ask TOO much of your readers.
  • Offer your E-Book, ask a relevant question, promote your E-Newsletter, or offer a link to a FREE download. This is an effective method!

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10. Preview & Read Your Post

Read your post on the ‘Preview’ setting. Use a Notepad and take notes of any mistakes you come across, OR have the ‘Post Editor’ open in another tab and change any mistakes – instantly! Take your time and reread your post to check for all mistakes.

Then – read it again a few days later when you have a fresh mind.

Ways to effectively proofread

  • Out loud. Read your post out loud to hear how it sounds
  • In your head. Read your post in your head to see how it reads
  • After a few days. Go back and read your post after you’ve stepped away
  • With help. If you’re not comfortable with your own editing abilities, don’t hesitate to ask a friend, family member, or hire a freelance editor

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11. Check That All Links Are Working

Needless to say, there’s no point in having a link included in your post if it’s going to take your readers to the wrong page, OR it’s a broken link. That’s frustrating for your readers and in no way beneficial for you.

Check that all links are working before you post your piece.

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12. Use Categories & Tags

It’s SO important to use your Categories and Tags. Keep them relevant to your post, but still generic! Don’t use the same tags on every post.

Switch them up, appropriately.

As well – categorize your posts as you go. It will help you remain organized in the long run and your blog statistics will be more accurate.

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13. Link To Your Social Media Accounts

If you want your readers to find you on your social media accounts, include a subtle ‘Find Me Here’ section at the bottom of your posts, or a static sidebar. This will help your audience to easily find you and connect on a different platform.

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14. Schedule Your Post

If your post is completely prepared and ready for your audience, why not take it off your mind and schedule it for your desired day! However – DO NOT schedule your post before it’s done. You might forget about it and it will post incomplete!

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15. Share Your Post

Now you need to promote and share your piece on Social Media. All social media accounts are a great way to increase post readership. You can do this by linking and scheduling your posts to your accounts PRIOR; or post the individual link – yourself.

Choose your words differently according to the platform you’re using.

  • It doesn’t matter if your share buttons are static or floating. Just make sure you have them available and visible to your Readers!

TO DO THIS:
➔On WordPress go to Settings
➔ Sharing
➔ Drag your share options into the ‘Enabled Services’ section

  • Create a board on Pinterest for your blog posts and pin every post to that board.
  • Share your post on your personal account and business page on Facebook.
  • Ask for your followers to share your post.
  • Use non-social media methods – send to your email list, comment on others blogs, share with a social media community or use other creative methods.

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OPTIONAL STEP: Signature

I don’t include a signature at the bottom of my posts. I’m the only author so I don’t see a point in identifying myself every time – but it’s suggested that bloggers include an image, short bio and a link to their social media accounts.

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